Google &num= and Changing SERP lengths in Moz Pro

Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.

How to Communicate Site Migration to Clients — Whiteboard Friday

Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.

How to Use Chrome to View a Website as Googlebot

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to Be an Effective SEO Mentor — Whiteboard Friday

When you're set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.

How I Found Internal Linking Opportunities With Vector Embeddings

Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.

How to Analyze Behavioral Data for Search — Whiteboard Friday

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

How To Diversify Your Traffic Outside of Google SERPS

Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.